alaplaya is a leading games portal in the Western Hemisphere for multiplayer online games. As free-to-play portal with single sign on for the user across all games, it pursues the business model of virtual item sales, selling elements to kit out user’s avatars or to enjoy little advantages and convenience in game. The community platform shows high growth dynamics ever since its launch in summer 2007 and is frequented by millions of users from a multitude of countries. The next milestone, alaplaya is heading to, is set to 10 million unique registered users.

alaplaya attracts users primarily in the age bracket of 14 -29 year olds with a high female share (>20%) for a games portal. This fact is mainly due to its compelling design and functionality, setting new standards for Multiplayer Game Portals. alaplaya.net is positioned as a destination site, so far ad-free and localized in over 10 languages. The game portfolio currently comprises 8 titles exclusively, two of them in Beta mode. Most of the games are client based. The clienst can be downloaded for free with a professional high speed download service by Akamai. With Forsakia – the lost clans, alaplaya introdued its first full-fledged browser MMORPG. 

The game portfolio includes in alphabetical order:

AUDITION  / T3Entertainment, Asia’s number one game title:the famous and ultra-rich dance battle
AVALON HEROES  /  WeMade, a mix of real-time strategy and role-playing game, attractive to e-Sport and the DotA-scene,
FANTASY TENNIS  /  NPicSoft, a mix of fantasy Role Playing and tennis game
FLORENSIA ONLINE  /  NETTS, a full fledged fantasy role playing game to land and to sea
FORSAKIA – THE LOST CLANS  /  Goldsky, a browser RPG
LOCO – LAND OF CHAOS ONLINE  /  Danal Entertainment , a tactical action online RPG
RACING STAR – COME ONE BABY  /  Sonokong, a speedy racer and
S4 LEAGUE  /  Neowiz,  the stylish top notch third-person shooter game

Burda:ic is ongoingly screening the market for high quality games and evaluates a high number of titles each year for upcoming blockbusters to be published through alaplaya.net.

For more information visit:  www.alaplaya.net  or contact us directly.