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For Hubert Burda Media, the gaming industry represents a key media to reach young target segments. Therefore Burda has set up a dedicated company: Burda:ic GmbH, to pursue its interests in game related business opportunities.
Within the existing range of games, Burda:ic focuses on PC Online Games with two core business areas: Massively Multiplayer Online Games (MMOG) and Online Casual Games.
Burda:ic targets the hard core gamer as well as the casual gamer in order to open the world of games to a mainstream audience.
Burda:ic's operates on the European market as a whole which corresponds to the factual development of the European gamer community.
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